There are many self-proclaimed "gurus" out there that claim you do not need much money to start off your internet career. This often leads new marketers into believing they can make a fortune online with only a twenty dollar investment.

Of course, there are the "rags to riches" stories to catch your eye, but I have found that the average successful online marketer started with a few thousand dollars to "play" with. Comparatively speaking, this is a very low amount to invest in your business, whether it's located online or in a more tangible brick and mortar building.

The average cost to start a brick and mortar business like a small espresso and coffee shop will cost in the upwards of $15,000 for the equipment alone. If you find the right online business you will spend anywhere from $800 to $2000.

Yes, you can make some money working 8 - 12 hours a day with a coffee shop but imagine making huge amounts of money 24 hours a day on autopilot.

You have probably heard the old cliché it takes money to make money. Well I have found in my experience that this statement can be both true and false in online marketing. Now you may be asking, "How can this statement be both true and false?"

Let me show you:

The only ways to invest in your business with Money and Time.

Here are a few ways to invest: Your Money - Here dollars and cents is how you will build your business. Pay Per Click - Buying keywords that people searching the internet type in when they are looking for a solution to something. You can expect to pay anywhere from a few cents to $2 - $3+ a keyword. Depending on how you set up your campaign you can spend anywhere from $200.00 - $1000+/month. Banner Ads - Placing banner ads on web sites that already achieve high rankings in keyword categories that want to target. If a website owner has a good amount of traffic they may charge you anywhere from $150 to $500/mo to place an ad on their site.

Print Ads - Purchase display ads in magazines and newspapers that target readers in your market. Good sales copy is a must. It is hard to say exactly how much this will cost due to a number of variables. Variables such as the size of ads, circulation, color and location to name a few...

Classified Ads Under Your Chosen Business Category- Very effective for targeting people who are actively looking for solutions. You can buy classified advertising in bulk through services like nationwide newspapers - or you can buy individual papers on a city by city basis.

I recommend purchasing in weekly classifieds rather than daily, you will get longer ad placement for your dollars. Most classifieds charge by number of lines in your ad. A decent range is $2.00 - $5.00/ line.

Buy Leads - Buy names, phone numbers, and email addresses of people who want to find know about your product or service. There are all sorts of leads to choose from varying from 'real time' to aged leads.

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