It uses what we might call a viral marketing approach which taps on the social networks to increase brand awareness of the site with the eventual goal to market or sell a product. Viral marketing is in essence, the power of word-of-mouth approach exemplified by the networking effects of the internet.
The most compelling reason of all, that as true marketers you should note in the above information, is the massive amount of traffic generated within these sites which serve as great business opportunities which you cant afford to ignore.
Here is a parting note to all marketers. At the end of 1st quarter 2008, simply by count of the above major social networking platforms, there is a massive 270 million users (but assuming duplicate accounts in various site) giving rise to viral marketing potentials.
Food for thought to you, imagine being able to capture simply 0.1% of that count for your business.
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