Even the pre-ceremony circus we know as the "Red Carpet" is marketing because from the studios to the producers to even the actors (the smart ones) understand that to stay relevant, you have to keep your face in front of the public as much as possible, even if it means putting on a ridiculous evening gown while Ryan Seacrest tells you you look stunning.

Still don't get it? Let me put it this way

Why does McDonald's, the #1 fast food chain in the world, still spend millions on TV commercials and billboards?

Because they get it!

They understand that to stay on top, they have to stay in front of the public's mind, and to do that, they have keep sending out the message "We are here! We are here! We are heeeere!" That is the role award ceremonies play for the Entertainment Industry.

Just like a movie's theatrical release is just an advertisement for the DVD. (Topic for a future article.)

In conclusion, although I'd never turn down a nomination or an award from anyone, it's no longer my primary focus as a producer/actor/director/composer. It's no longer "What can I do to give an Oscar-winning performance," it's now "What can I do to make the kind of movies I want to go see?"

(That's actually the PIXAR philosophy and I'd say it's worked out fairly well for them.)

It's called Show-"Business." The Award shows serve many purposes to many people, but the bottom line is business...and it's all about -

MARKETING!

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