3. Long Tail Keywords v. Short Head Keywords
Remember, this is called "Organic Search Engine Marketing".....it's marketing, and marketing needs a focus. In order to focus in on what to market for, you need to have a solid foundation of the main keywords that describe your business and/or products that you are selling. These main keywords are one to three phrase keywords (or keyword phrases) generally speaking and are more than likely highly competitive. These types of keywords are known as "Short Head" keywords. For example, "car insurance."
Once you know your short head keywords, you will want to market directly to more specific, longer keywords related to the main short head keywords. These longer, more specific keywords are known as "Long Tail" keywords. For example, "car insurance discounts in Georgia."
Although the traffic for each long tail keyword is usually much less than its short tail relative, if you add up all the long tail keywords, they will usually add up to much more traffic and most importantly, targeted traffic, than the short tail keywords alone.
4. Unique Content and Web 3.0
Once you have targeted the long tail keywords for your business or niche, then you can start marketing for them.
The cornerstone for organic search engine marketing is unique content creation. Whether it's 500-word articles, blog posts, blog comments, forum posts, social snippets, or videos, you are going to want to be able to create unique content based on your long tail keywords.
Web 3.0 is a term that refers to the future of the World Wide Web. In our opinion, that future includes the "Semantic Web" or web use affected by artificial intelligence. Sounds kind of like Star WarsŪ, Alien and E.T. all wrapped into one big and scary WWW...doesn't it?! Well, not really of course. Semantic Web in this case just means that search engines will be able to figure out what a web page is all about in a different, more intelligent way. The major idea here is that search engines will take a more encompassing view at a page and understand its meaning rather making a determination based on figuring out which keywords pop up most often. In this new Web 3.0 scenario, a search engine might find a web page on "sun tanning in Florida" to also be quite relevant to "sun tan oil application" and therefore list this example page in the search engine results pages under both keywords.
What does Web 3.0 mean to you? Basically, when creating your unique content, keep the semantic web concept in mind and use synonyms for your target keyword wherever it's natural. Never stuff keywords in your content, i.e. use a keyword just to use it and not when it should be used naturally...and never stuff keyword synonyms either!
5. Internet Marketing and Web 2.0
Web 2.0 is the "Social Web," so naturally, the concept of social marketing should apply to today's Internet Marketing strategies.
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