How do I do it – that depends on the size of your mailing list, and other considerations such as available manpower and budget. If you’d like to do it in-house, mass mailing software can help ease the drudgery of printing and labeling those letters. Alternatively, direct mail agencies like MailersClub® will take care of the entire printing and mailing logistics. You can even buy a targeted mailing list if you haven’t yet compiled a customer database.

Sounds too good to be true? You’re obviously wondering where the catch is. Well, the cost of reaching a customer using direct mail marketing is higher compared to other media. However, this is compensated by the fact that you reach a very targeted audience. At the end of the day, you can measure the returns on a direct mail campaign, and that might prove to be the decider!

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