Many people who have never played the stock market game before start with penny stocks. Heck, even if you've been around investing for decades, penny stocks are still your ticket to triple, quadruple or even quintuple-digit gains. You just can't see those if you bet on the Dow.

The problem is penny stocks are a bit more difficult to research than their large blue chip cousins. To make this a bit simpler for first-time investors, here are 10 things to keep in mind when looking for solid penny stock plays:

1. Think Outside the Box
When it comes to penny stocks, some of the wackiest ideas have translated into serious gains for investors who were willing to think outside the box…

Back in the day, who would've thought that computers were the "wave of the future"? Early investors in companies like Microsoft and Yahoo, that's who! They made a bundle by thinking outside the box and betting on business models and technologies that were out of the ordinary.

There are new technologies and business models out there in the penny stock world today. Are you willing to think outside the box on your next penny investment?

2. Know What You Own
In the world of Wall Street, whether you're investing in penny stocks or blue chips, one of the biggest rules is to "know what you own." What does that mean?

You should know the company you're investing in inside and out. Know its business. Know how it makes money. Know its management.

But as important as this rule is for any investor, it's doubly important for investors in penny stocks! That's because with penny stocks, share prices can change quickly if you don't keep a handle on them.

So know what you own and your investments won't end up owning you.

3. Don't Get in Over Your Head
When you see a hot penny stock that's ready to take off, it can be hard to keep from cashing out your 401(k) to buy as many shares as you can…getting in over your head with penny stocks is an almost sure way to get burned.

Even though penny stocks can make you some serious money, they're volatile - and that means you shouldn't put more than 10% of your portfolio on the line.

What's the smart penny investor to do? Set up an account for just penny stocks and load it only with money you're prepared to lose.

4. Don't Be Afraid to Ask…
One of the beauties of penny stocks is the fact that they're smaller companies that are out there for smaller investors.

As an individual investor, a big multinational might not give you the time of day. That's usually not the case with penny stocks. In fact, it's not unheard-of for individual investors to pick up the phone and chat with a company's CEO or CFO on the spot.

If you've got a burning question about a penny stock prospect, e-mailing or calling the company's investment relations firm or corporate offices might be one of the most telling ways to figure out if that stock's for you.

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