4. Create an advertising flyer: a flyer that you can distribute to your targeted area. This is one of the least expensive ways to get your marketing message out. You have a full 8.5 x 11 piece of paper to do messaging for you. We’re talking about five, six cents a copy. You can do thousands for literally pennies. On the flyer you should tell people what you do. Make sure you reiterate that any pain that is going on in their life, you are there to solve their problems. If they don’t have a problem you are not going to buy a great deal from them. You are looking for people with problems so you can show them that you have a solution.

5. Create a marketing letter. Focus on sending it to the owners of vacant houses that need your help. Now, how do I know where the owner of the vacant house is? You can do a little bit of research by going down to the county and seeing where the tax records are being sent. Or you can just mail it directly to the vacant house. Nine times out of ten the owner of the property has a forwarding address. What will happen is your piece is going to go on forward. You don’t have to get it right you just have to get it going.

Drive around, look at prospect houses. These are the ones when you drive through your target area that are in a little bit worse condition than all of the others. This would be a great property. If you don’t have a lot of money for direct mail, narrow your list down to the ones that are most likely prospects. Do you hit all the ones that are possibilities, no? But you have a targeted list you can mail to them more often.

Another list to get is the dispossessory list. That’s the landlords that are filing evictions against their tenants. Why is that a great list? When is a landlord most unhappy with the house? When they are filing an eviction, right? Chances are the tenants haven’t paid. The tenants probably made a mess of the property and the landlord is asking himself "Why am I in the rental business?" That is when you want to send them a letter. How do you get that list? You go to the courthouse and find out where landlords file for eviction. You ask to see the actual dispossessory filings. Take that list and mail to them on a regular basis.

Sit down and right a letter. Start off talking about their pain and their solution. Then make sure that you have a call to action.

6. Go out and get some bandit signs. Bandit signs are the little 18x24 inch signs that you see on the side of the road. Why do they call them bandit signs? They look like a bandit put them up in the middle of the night when nobody is looking. Are they legal? No, of course they are not legal. There is no community that says please put up bandit signs in my area. The idea is you put them up and you see if your community actually enforces their sign ordinances. And yes, I know these are really cheesy, but they work. Bang for the buck the signs really work and get the phone ringing.

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