9. Your company branding. It's not the most important thing on your postcard, but don't forget to include your company name and logo. Consistently using your company colors or company fonts links the postcard visually back to your company. If kept consistent in all your mailings, this repetition will strengthen your brand and reinforce awareness.

10. Bright colors. You don't always have to use neon, but bright, eye-tempting colors certainly make your card catch people's attention. Not only do bright colors stand out, but they often put people in a better mood--which helps them be even more receptive to your message. So use color wherever possible, on the back as well as the front, in images, headlines, backgrounds and more. Make sure the colors work together to achieve a pleasing piece, and use them to create a much more attractive and effective postcard.

Remember, you have mere seconds to catch your readers, get them interested and urge their action. Make the most of that time by using these points and creating the most compelling design you can!

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