* Interest them in your product! Build your postcard to grab your target’s interest as soon as they look at it. Use a simple and direct headline and copy designed around something that you know is interesting to them. This could mean a benefit, a problem, a funny situation that relates to your product, or something else. But it must be clear and it must be something that you know your particular target market is or could be interested in.

* Get them to respond! The end result of promotion is response and when you look at it that way, you can trim down what you’re trying to say to the simple basics. Every aspect of your postcard must lead your prospect powerfully into the "call to action" – whether that is a phone call, a visit to a web site, or just walking into your store. Write your copy to be clear and direct, and focus on one or more key benefits. Evaluate your layout, making every aspect as simple as possible and removing anything that doesn't lead them through the piece and into action. Then tell them what you want them to do and how to do it. The truth is, postcards are a highly effective tool when done right. Use these guidelines, avoid these mistakes and then get ready for the business to roll in!

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