You can and should think of ways to strengthen your relationship with these customers. Consider sending a monthly or quarterly newsletter, or just collect their email addresses and have your staff frequently write them personal letters asking how they're doing, how they like your product, if they need more. These avenues allow you to offer them helpful information and develop personal relationships with individual customers. This will build their loyalty and create unshakable income stability for your business.

No matter how you do it, communicate to your customer base often. It is money very well spent. Just a simple postcard every month keeps them in touch. And if you stay in front of them, you will be the first on their mind when they have a need. Neglect them and you are leaving easy sales on the table.

Maintain the Balance

So the rules to keeping an expanding, profitable business are:

1. Always promote broadly for new business, and always spend the majority of your marketing dollars in this direction.

2. Never neglect your customer base. Reach out to them regularly, stay fresh in their mind and they will buy from you again and again.

Do these two simple things, and you will see your business and income BOOM!

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