If you have been around the staff here at BOOM! for long, you've probably heard us talk about postcards a lot. We thought you might have started to wonder why we recommend them so often. To begin to answer that question for you, here are just some of the reasons that make postcards one of the most effective small business marketing tools available:

1. Targeting The greatest benefit of promoting your services with postcards is the ability to tailor your message to exactly who is receiving it. Through specifically targeted lists, you can make sure that the message you put in front of someone is the correct message for that exact person. By offering your services in this way, you ensure excellent response.

2. Appeal Unlike other forms of direct mail advertising, with postcards there is no envelope to open, no chance to miss the message because it is hidden behind an envelope. This is why we offer 4-over-4 cards, with color on both the front and the back. This way, you ensure that when your customer sees your card, he gets the message and you aren't lost in the mix.

3. Ease of Response With any form of marketing, what you are looking for is response. By targeting your mailings as above, you are ensuring your message is given to the right person who WILL respond. Another consideration is how easy it is TO respond. Think about where you get your mail. Whether you are looking for a phone or online response, unlike a bill board or radio ad, when people receive a postcard they are at their office or their home - the proper place from which to respond.

4. Cost The largest consideration for a small business building a marketing campaign is the cost. That's where postcards shine above other methods: We can put a postcard in front of your customer for less than 30 cents, including all design costs, printing and postage. That is within the reach of any budget.

5. Return on Investment In addition to (and perhaps because of) the points above, postcards have the highest return on investment for small business of any method we have found. The response per cost ratio of a well-designed, targeted mailing of postcards blows other media away.

We hope this article helps you to understand why we like postcards so much. They will get you the results that you need to make more sales and increase your income and profits.

Try them out and watch them BOOM! your business!