During the years I worked with Robert Allen’s Enlightened Wealth Institute as his Executive Assistant and also as a Trainer and Mentor, I learned excellent life and business lessons that served me well. Here are seven secrets I carry from that experience.

• HOPE: While in his office Robert Allen turned to me and asked, "What do you think people want more of – motivation or how-tos?"

"The how-tos, of course," I replied.

Allen said, "People will pay a lot for hope." He was right. As I worked with the Enlightened Wealth protégés over the years I learned how astute his observations were.

Help people see themselves as becoming successful. Even if they failed before they will want to buy from you or at least know more about what you offer if you provide hope and encouragement and back it up with the facts and your credentials.

• PASSION: Allen was contacted by a guy who wanted him to invest in a business deal while I was within earshot. "I’m not going to get in on your deal and here’s why," he said. My ears perked up. He continued, "The deal is a winner. But, eventually I’d get pulled in and I only get involved with businesses I’m passionate about."

Never again did I feel inadequate about wanting to be a writer and an author. I stopped feeling bad about network marketing opportunities I passed up – but I had no passion for the business.

• FOCUS: I used to pride myself on my ability to multi-task. I could juggle ten things at once. However, I noticed Allen only did one thing at a time. When working together he was focused on our conversation. On the phone, the person on the other end was the only person in the world to him.

He never seemed stressed. I thought it must be nice to be a millionaire and have the luxury to think one thought at a time. I wasn’t envious of the fancy house, the travel or other trappings of success – I was only envious of the time to just vision and think.

I realized maybe he reached that level because he was focused. I decided to try it. At first I was afraid everything would fall through the cracks – but it never did. I slowed down and the things that mattered got done. I took time to vision and think. That time resulted in my book, "Testosterone-Free Marketing" being written, published and becoming a business bestseller.

• HIGHEST AND BEST: Once I entered Allen’s office as he was fitting together a broken trash can. He kept trying to figure it out when finally he looked at me and with a grin said, "Now THIS is the highest and best use of my time." We both laughed.

I started asking, "What’s the highest and best use of MY time?" I started accomplishing what mattered to me. Start asking yourself that question and selectively drop what doesn’t matter and you’ll get more done in less time, too.

• ULTIMATE BENEFIT: New business owners often try to figure out what to say to bring in new customers. Allen recommended his protégés figure out their "Ultimate Benefit" and start there.

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