Your e-mail list is the #1 asset to your online business. The key to online success over the long term is to build a highly response opt-in list. Here are 4 techniques to help you get started today.

#1 - Give Something Away for Free

It's a normal human response to give something away for something in return. By giving away something of great value, your prospects will be dying to share their e-mail address to solve their problems.

You can give away e-mail courses, PDFs, videos, podcasts, special articles, or anything of value to your target audience for their e-mail. Remember: it must be solve a big problem, and your subscriber must have THAT problem!

#2 - Keep Things Simple

Eben Pagan aka "David Dangelo" runs a $20 million info business called DoubleYourDating. On the homepage, all he asks for is your e-mail address. There are no images, sidebars, crappy widgets, etc.

Allow your visitors to focus on your message. His opt-in rate is fairly high because he provides a powerful solution: solve all your dating problems with women. Aim for a simple squeeze page to capture your visitor's e-mail, a simple promise, and a simple call to action.

#3- Establish a Relationship with Your Subscribers

Keep in touch with your subscribers, but do not contact them too often. I aim for around 1-2 e-mails per week.

The key is to contact your subscribers enough, so they look forward to your next e-mail. Your subscribers welcome your e-mails because they contain valuable information. Keep them informed, befriend them, and continue to provide them with content and resources to solve their problems.

If you establish a good relationship, then you can offer quality products and services along with quality content.

#4 - Get Quality Traffic

A few ways to get some traffic to your websites and squeeze pages to build your opt-in list.

• Start a Blog - Then include your opt-in form in the sidebar or beneath each post
• Use Forum Signatures - A great way to get tons of targeted traffic.
• PPC Marketing - Fast and simple way to get targeted traffic. You need a spending budget though.
• Article Marketing - Submit articles to directories then send traffic to your resource box. IMO, the easiest and cheapest way to get subscribers and highly targeted traffic.
• E-mail Signatures - everyone has e-mail. Link to your opt-in page in your e-mail signature, and you will surely get some signups.