What do I offer for free and how? For starters I would compose a small report or newsletter related to your subject area. Or you could just buy the giveaway rights or master resale rights to a downloadable product and offer that in exchange for the visitors email. This is when the autoresponder comes in. Once the person enters there email they are now in your data base. They will initially get a welcome email, then the item that they were promised, then follow up messages from you determined by you. There is much debate as to the frequency of autorespond messages and this is 3entirely up to you and how agressive you want to be. You just want to make sure you continue offering value no matter how often and you certain don't want to correspond to little.

The beauty of learning to market this way is that once you learn how to do it and set it up as you want, it practically runs by itself. But it is important to stay current and stay in tune with the wants and desires of your list as you move on. There are many methods to market and advertise and they all have their place. Some are better and faster than others and some are expensive and some are free. They all have their function as some even compliment the other. It's the building and nurturing of your list, thoiugh, as a marketer that will determine the longevity and degree of your online marketing success.

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