Fact: You will sell more when people know, like and trust you.

Fact: People trust you when they feel connected to you.

Fact: Your voice can reach out and connect with people more powerfully than your written words.

The power of sound can’t be underestimated…especially in your marketing. Your voice tells a lot about who you are. When people hear your voice, they connect with you at a much deeper level than if they just read your words. That’s why integrating audio into your marketing helps you convert more visitors to sales. I’m about to show you how to use your voice in your marketing to increase conversions, generate more sales and grow your list.

For all the ideas below I recommend you use an inexpensive service called Audio Acrobat.

Here are the three key ways to leverage your voice to make-money:

1. Use Audio on Your Website Landing Page

Your website is your gateway to connect with people. But most entrepreneurs miss this huge opportunity to develop trust. Instead of a static, boring landing page why not add an audio message from you? It’s like welcoming people into your home – greet them with enthusiasm.

Ask yourself what the single most important objective is for your landing page. What do you want people to do? Because your landing page needs to direct people to take some sort of action, like signing up for your Ezine or Special Report.

Here’s a sample of the message I use on my landing page. To hear it live go to http://www.infoproductguy.com

>>>>>>>>>>>>>>>>>>>>>>>> "Hey there it’s James Roche, The Info Product Guy calling in from beautiful Fort Lauderdale, Florida and if you’re looking for information on how to create info products and a marketing strategy that makes you money, you are in the right place.

I’d like to give you FREE instant access to a couple things here. The first is my free Special Report – it’s called "3 Simple Secrets to Creating Info Products that Make You Money." And I also want to give you a FREE subscription to my bi-monthly ezine that I publish. It’s called, "Info Marketing (…without thinking too hard!)" It’s got tons of great tips and strategies for you and your business.

Just enter your name and email in the boxes below and I’ll send you all the details within 5 minutes via email. So fill that in and click the button that say’s "Claim my report now" and I will see you on the next page. I’m looking forward to giving you information that will change your business and change your life."

2. Record Your Client Coaching Calls

If you’re a coach or consultant you can record all your client sessions and offer it to them as an added bonus. It’s a huge value to your client because they don’t have to take as many frantic notes during the call. It’s good for you because you can now offer an info product customized for each unique client.

For this service I recommend, Audio Acrobat it’s easy to record calls. As you start the call, place your client on hold and dial into your Audio Acrobat account (You don’t need two phone lines.) After the call simply go online to your account and a link to download the phone call is sitting there waiting for you. Finally, email this link to your client – it takes less than 3 minutes total.

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