There are some key elements or basic principles of viral marketing. A viral marketing plan does not need all these elements to work but it sure helps to have them all. All of them also help to create a more powerful campaign. Here are four more elements that you will need to create an awesome viral marketing campaign.

1. Has to be Scalable from small to very large. When viral marketing is used as a marketing style, it is best that the business is prepared for rapid growth. In cases of increasing web traffic thru viral advertising, the web owner should make sure that the host server is prepared enough to handle the expected increase in traffic within a short period of time.

This should not be taken for granted you will not believe how many servers have crashed because of lack of planning. People will leave and never come back if your site is slow to load. You just lost potential customers which is not good.

2. Find peoples motivation. A marketing strategy that builds on motivation and behaviors of people for its transmission is a definite plus. People love to be popular. This motivation will drive them to communicate to more and more people to be known.

3. Utilize existing networks. MCI used friends and family plans to climb to the top of telephone service. According to social scientists, an average person has about 8 to 12 members in their close network of family, friends and colleagues. Moreover, internet gives way to creating a bigger network circle. Learning to use customer’s influence of friends and family will yield better results.

4. Use other’s resources. Viral marketing does not have to consume all your resources. Using other web sites in posting your articles, for example, will get them read by a large number of people without the need of creating your own web page.

It is best to learn these basic elements or principles of viral marketing first before actually doing it. Being to aggressive without doing your homework may just lead to damage instead of success. Try to adopt those that may be applicable to your product. Use all of the principles, if possible, for a more successful output.