Step five is get Information about your market place, about your business, and about different strategies. Go out there and get educated. Find out who has the right programs for what you need. Network with other people, not just with other people in the real estate industry but with other people in the community so that you learn what’s going on. Read the local business journals of whatever marketplace you are dealing with. Get involved in organizations and in the community so that you can be in the know staying on top of what is happening. Number six is to understand what makes you different. Why should anybody do business with you? What makes you better than the next guy? If you are buying houses why should a seller deal with you? What’s going to be better about dealing with you than the guy down the street? Why shouldn’t they call the other person and deal with them? If you can’t identify what it is that makes you unique then you can’t convey that to your sellers so there won’t be any reason for them to do business with you. I guarantee you that your competition will be able to tell them why they should be able to do business with them. If you are a wholesaler, why should your investor buyers buy from you? What makes you the right person to do business with? Give that question some thought. Come up with your USP, what we call your Unique Selling Proposition that makes you stand out from the competition. Number seven is to lay out a plan. You have a dream. You have turned that into a vision. You have the foresight to see what is happening in the marketplace. You’ve gotten information. You know what’s changing. You know what’s happening. You know what’s happening in your local marketplace and national marketplace. You know what makes you different. Lay all that into a plan. Translate all of that information and knowledge into a step by step plan. Set dates and action items so you can make sure that things are happening. More importantly you can track it and see how you are doing according to your plan. If everything is just grandiose ideas but it is never laid out into a plan nothing is going to happen. You know you don’t want to get to December of 2008 and say "wow, I had all these dreams and ideas for this year but I didn’t accomplish 25 % of them".

Number eight is to execute your plan. It’s taking action. Give yourself permission to be slower in the beginning and to pick up speed as you get more and more experienced. The important thing is that you take action, that you are constantly executing your plan. I will tell you from experience that when you have a plan and certain action dates, it’s going to motive you. I want to be ahead of my plan so I get things done faster and it generates momentum. You are going to see how opportunities are just going to flow towards you. Number nine is to track your results. You laid out a plan, you executed it, and now what type of results are you getting? Make sure that you have reporting on it so that you know what is happening. No more shooting blanks in the dark. You are actually seeing the results of your plan.

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