Coaching is about filling gaps. Gaps between what I could do and what I actually do. These gaps can concern knowledge, skills or attitude and are known as performance gaps.
Where the performance gap is to do with knowledge:
Coaching cannot really help where a person needs to aqcuire knowledge in order to develop their performance; coaching can not tease out what is not actually there.
For example, it would clearly be absurd for a driving instructor to take a pupil on a first lesson and ask "How might you press those pedals in sequence to bring about some forward movement?" The pupil would have no idea because in the first instance they need some input, some knowledge that they can begin to use and develop.
In such cases we are obliged to adopt a Tell style although we must recognize its drawbacks and look to move towards a coaching style as soon as the people we coach have enough knowledge to become responsible for developing their own learning from that point. Many coaches make the mistake of trying to coach where the development need is one of knowledge and invariably the coaching session breaks down and leaves both parties feeling frustrated and confused by the coaching process.
Where coaching can be useful is in helping people think through for themselves the ways in which they might go about filling their knowledge gaps.
Where the performance gap is to do with skills:
In any sphere of work there will be a body of knowledge needed to perform well in a job and a set of skills necessary to put that knowledge to good use. The key to developing good skills is practise. If I wanted to develop my skills as a public speaker I could read every book ever written on the subject but I would not begin to become a good public speaker until I had got on my feet and began to practise the skills of positioning, hand gestures, speech variance and so on.
Coaching can be highly effective here. Whilst it cannot replace the time needed for practise it can help people to decide upon their practice priorities and how they are going to get the most from any practice opportunities.
In trying to develop my presentation skills, I might practise positioning my visual aides and asking audience questions because the books I read suggested these were key aspects of successful presenting. However, my coach may help me realise that in fact my last presentation didn't go as well as I hoped because I ran out of time and was rushed at the end. Much better then, for me to practise pacing my delivery and designing flexible material.
Where the performance gap is to do with attitude:
Coaching comes to the fore as a development tool where individuals have a good level of knowledge and skills but are just not putting them to good use for some reason.
Of course this may be because they have become disillusioned with the work or the organization and are looking for an opportunity to leave. If this is the case it might be best for both parties to part company and perhaps we could offer coaching as a way for people in this position to decide on their next steps.
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