Whether you are new to Internet Business or you are an experienced operator, you will no doubt have read the phrase 'The Money Is In The List'.

From my experience in various internet businesses, this is absolutely the case. If you don't have a correct targeted list to promote your products and services to then your business will never get off the ground. You will be forever wasting your money on fruitless advertising that will not work.

The question then arises: How do I create a list of targeted people who will BUY my products or services? Note, we are in business here, the aim is to get people on your list that are proven buyers of products or services that are similar to the ones you are providing.

Many new comers to internet businesses try and email as many people as they can, a sort of scatter gun approach, hoping that some of the recipients of their emails will buy their products. In my experience this just does not work.

Even though you may be using opt-in lists bought from the numerous lead companies out there today, it very seldom works.

The best list is one that YOU create yourself, using your own products or services. In this way you know you have a quality list of people who have directly enquired about your products.

One method many internet businesses use to get a list of people interested in their products is to give free products or ebooks away to entice people to sign up at their website.

This can be very effective in getting a lot of people to sign up at your website . However, you need to ask yourself, is this list really comprised of people who will BUY my products? In my experience, giving things away for free results in a large list of people who want something for free.

Makes sense doesn't it. I've used this method before and in my experience it is far inferior to the method I'm going to concentrate on below:

What you really need in your opt-in list to grow your business is a list of people that have bought something from you - it really doesn't matter for what amount, it could be $2. The main difference here is that they have gone to the trouble to take out their credit card and actually BUY something from you.

This action of purchasing a product from you makes them worth their weight in gold.

You see it is far better to have a list of 500 people who have bought from you, then have a list of 5,000 or even 50,000 who have never bought from you.

Your objective here is to get your prospect to buy a product, it doesn't matter what, the cheaper the better in my experience. Then you can up sell higher ticket items because you have established trust with your prospect and now they are your customer.

This action of up selling is where you make your money - don't forget it is going to cost you money to build that list, it won't come easy and it may take a while, but it is definitely worth it!

So let's have a look a how you can build that all elusive opt-in list of buyers:

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