For a landscape style photo, it may look quite unbalanced to position your subject in the centre of the picture. It is usually better to position it to one side or the other, and it is now even more important to have the animal facing toward the centre of the picture. The eyes of an animal subject can have a strong effect on the direction in a composition; we tend to look where they are looking. So if the animal is on the left and looking left, the visual flow of the composition will lead out of the picture, instead of into it. If the subject is on the left and looking right, the viewer will follow the gaze of the subject into the centre of the picture.
Naturally it helps if there is something of interest in the centre or to the right to catch the viewer's attention and add interest to the composition. If the subject is looking into the composition, it makes sense that it is looking at something, not just at empty space. Almost anything will do...a tree, a beach, an impressive sky; as long as it adds impact to the composition. If there is nothing of interest to work with, you might consider zooming in closer, so there is less emptiness in the composition.
These simple guidelines are intended to do nothing more than give you some ideas. Nature is not governed by the rules of composition, and a wildlife photographer must be flexible to get the best result out of each situation. Above all, trust your own judgement, your own sense of visual balance, to create a satisfying composition. On the other hand, if you are struggling to get started, think back to these guidelines; if you can position your subject well, the rest of the composition will fall into place.
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