No matter what business you're in, if you don't have prospects, you aren't really in business. So where are these "people" or prospects coming from? How do you get people to talk to?

There are two ways a prospect can come to you: you either purchase leads or leads are calling you. You can purchase leads from a multitude of lead vendors or join a Co-op.

When you are part of a co-op, a group of you join together to pay for the advertising cost, whether it's a magazine ad or a newspaper ad. You all then share the leads that come in.

If you are just starting your business, leads calling you doesn't happen right away. You have to get to a point in your business where you have positioned yourself as a leader before leads are calling you.

So how does that happen? There's a concept called "attraction marketing", which is doing activities that puts YOU in the position of leadership or brands you as an expert. Writing articles, blogs or having an effective profile on myspace or other social networking tools are all examples of attraction marketing.

You need to practice attraction marketing as well as purchase leads at all times to propel your business to the level that you want.

Once you have leads, what happens when you call them? Talking to your propsects is ESSENTIAL. Don't expect your autoresponder to do your job. Talking to your prospects will help build trust and prospects will only join you if they know you and trust you.

Here are 10 things NOT to do when talking to your prospects:

1.You are only doing your business just for the money. If you don't like the product you're marketing, it won't be fun and you're going to feel like a JOB. LOVE what you do! Money is not the only reason why you are in business. If you only in business just for the money, prospects will hear that when you talk to them and they will feel that you are just trying to sell them. 2. YOUR attitude determines your success. You must stay positive. Find someway to turn the negative into the positive.

3. Blaming others instead of taking responsibility. Don't blame your boss or sponsor when things don't go as planned. You need to take responsibility for your actions.

4. Blaming circumstance for your failure. It's okay if your internet is not working right one day. It can get frustrating, but don't let it slow you down.

5. Persuade people to BUY your product -- don't try to SELL them. Too many times, we try to "sell." People want to feel that they're making the decision to buy. If prospects feel pressured, they will leave the conversation. Be more clever in your approach. Help them make the decision.

6. Not having a deep down enough passion about what you're selling. It's important to be passionate about your business. It will come through in your conversation. If you aren't passionate , how can you expect them to be?

7. Not calling prospects back. Ninety percent of people are not going to purchase right away. When you are following up with prospects, don't expect that whatever you're selling or representing has been on their mind. You can always follow up and say that you forgot to tell them something. This will lead you into the conversation smoothly. Of course when you follow up, bring something of value to them.

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