You've got your internet business and you have created an opt-in list. Now what?

Well, you have to encourage your list to buy from you. This is a lot harder than you may first imagine. There are series of books written on this subject and it really is an art. Many people have studied for years to perfect this, however I'm going to go through some very important rules to follow when you start selling to your list. Email is the preferred method to contact your list as its free and very effective.

Always remember the vast majority of people base their decision to buy on EMOTION. They then justify their purchase through LOGIC.

When selling to your list you must address both these factors in order to maximise the sales from your list. Over the last five years I have been involved in various internet businesses and I have found the following rules to be most effective.

Get your customers begging for more information:

You have to grab the attention of your list, you must create enough interest so that your list is begging for more information on your products.

Carry out some market research for yourself, register with various companies and see how they sell, see how they make their products "sizzle", this is sometimes referred to as "selling the sizzle" and can be very effective.

There are many ways to present your products and many promotional styles and methods. You have to grab your customers attention and get them to visit your site for more information and therefore buy your product. Content and creativity are the keys here, you are trying to lock in your customer to your marketing and therefore your products.

a) Keep your message simple, light and creative. Your customer does not want a long winded email with loads of facts and figure about your products and their performance. Keep it light hearted, your objective is to get your customer to read the email. We all live in a serious world, add a bit of humour or fun and it can pay off.

b) Add photos and splash some colour into your emails. Send out newsletters previewing your products, make them interesting, light hearted and eye catching. Grab your customers interest.

c) You must have good content and articles about your products. This will build trust between you and your customers. If necessary get a professional copy writer to do this for you in a style that is informative and light hearted, not stuffy. Outline the benefits of your products to your customers - do not talk about features - only benefits. Try not to be too keen here, people don't like products being forced upon them, hold back a little, this often works.

d) A picture is worth a thousand words. If you do have clear and concise pictures of your products then use them! This coupled with clear concise benefits can work wonders.

Grab Your Readers Attention With Your Subject:

This is sometimes overlooked by new internet business owners. They don't realise that just sending an email is not enough. In this day and age there are literally thousands of companies who market their products through opt-in lists via email. You have to realise that you are just one of the many companies vying for your customers attention.

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