"It would be so much fun to be a writer!" What could be hard about it? Sure, I’ve heard of "writers block", but that should be easily overcome.

A friend of mine asked me to write blogs for his company. What did he want me to write about? It’s a great topic. One that I LOVE. It should be pretty easy to research, after all. I‘m great with typing, and I have good English skills. "Sure, why not? It has to be pretty simple!" was my answer to his query.

So I sat down to write about "candy". Who doesn’t love chocolate? Who doesn’t love to hear about the origins of Bazooka Joe? His company offers 48 varieties of nostalgic candy. It should be easy, fun and informative. I can do it!

Nearly a year later, I have stumbled upon a severe case of "writers block". Sometimes there is more information out there than a person can process. Sometimes it only SEEMS that there is too much information out there.

I keep telling myself, "This is hilarious! It’s such a seemingly simple thing to write about something that I’ve been eating my ENTIRE LIFE!" Especially HIS company’s candy. It’s all nostalgic. It came straight out of the 50’s, 60’s and 70’s era.

I will admit, eating it has been much more simple than writing about it!

But in all seriousness, I have enjoyed it. I love that people are taking the time to check out his website, that I have actually enriched peoples lives on several levels by what I do. Enriching people by promoting candy?

Yes. It goes much deeper than that. As I said, the company is nostalgic. I have helped people tap into their memories, the simple days of their youth. The summers of mowing lawns, or babysitting to earn enough money to go the beach, laze around, and buy their favorite candy. It conjures up thoughts of people long ago forgotten.

I am now remembering one friend whose name was Motz. He was from Sweden. He introduced me to the "$1,000,000,000 chocolate bar". "Want to eat a million dollars worth of candy?", he said to me one hot summer afternoon. Yes, I have my own memories, too.

What are your memories? I hope my friend and I can help you to tap into yours by what he’s done with his business, and by my frankness in sharing with you.

Is blogging hard? Sometimes. But I wouldn’t be helping you tap into a different era of your life without it. Is it worth it? Oh, yeah.