You have probably had some advertising materials hanging on your door knob when you walked out of the door. These are called, strangely enough, door hangers. They have been around for a long time, but they have gained in popularity recently. Everyone from major corporations to politicians are getting in on the act. However, small businesses are still the ones that benefit the most from using door hangings in a marketing campaign.

If you run a small business that caters mostly to people in your geographic area, door hangers can be a very good investment. Many small businesses do not even think about these as a possible tool, but you should. Here are five reasons to consider investing in a door hanger printing:

1. Great for Small Areas

It does not take very long to walk around a neighborhood and place hangers on door knobs. If you have a lot of target customers in a small area, this can be a very cost effective strategy. You can reach literally hundreds of customers in a very short amount of time. And if you are fortunate enough to have some people helping you out, you can cover an enormous amount of ground.

2. Can Have a Local Feel

Because you have to physically be present to place a door hanger (unless you have some tremendous telepathic ability) customers know you are a local. This will usually give you a bit of a head start in their affections. Most people enjoy doing business with a company that is nearby them.

3. Personalized Contact

You can add a personal touch to your door hanger printing, too. If you are only targeting a small area, you can print something on your hangers that mentions the city, or even the neighborhood, which you are targeting. This gives an even more personalized and local feel to your ads, and could bring in some new customers.

4. They Ensure Communication

The very best marketing tool is face to face contact. If you are brave enough to embark on a door to door campaign (and you have time) you will probably see a nice spike in revenue. Door hangers will come in handy, though, because you can place them at any house where nobody was home to meet with you. This way, you still make contact with the customers that you missed.

5. They Actually Get Read

When someone sees a door hanger on their door, they are almost certainly going to take a look at it. That is something that you cannot say about direct mailings. Most letters that you send out will simply get thrown in the trash. Door hangers are one of the few marketing tools available to you that you can be virtually certain will be read.