So, you have the most advanced and dynamic real estate agent website on the web. You got all the bells and whistles your buyers and sellers would ever want. The traffic is rolling in, but there’s still one problem. Where are the leads?

Like every other real estate agent, you know how tough it is to find quality real estate leads. You need potential clients to take action now! Not wait, sit on the fence for a while and eventually slip away. So how can you catch these clients hook, line and sinker? Learn how to market and advertise YOURSELF! Take advantage of the features your realty website offers that allow you to show off.

1. Write a catchy and creative blurb on your professional skills, attitude and star sales qualities.

2. Remind your clients to interact with your website. Ask them to fill out a form, contact you and save their favourite properties. Make them communicate with you in any way possible.

3. Take advantage of every touch point. Store clients’ e-mails, phone numbers and addresses. Make sure to contact every single person that makes contact with you.

4. Don’t fall into the background. Stay top of mind with a monthly newsletter, deal of the month or open house invitation.

5. Always show customers what’s in it for them. Sell yourself through your abilities, actions and services not through boasting, bragging or arrogance.

6. Make an offer they can’t refuse. Promise a free home staging quote, t-shirt, mortgage broker quote or even a useful real estate report if they fill out a form. Remember, everyone LOVES something for free. Tag team with an industry specialist to make it happen.

7. Identify what makes you different from every other money-hungry agent. Create a Unique Selling Proposition for your services and run with it. Make it the bread-and-butter of your business.

8. Ask them for referrals, testimonials, questions and requests. Keep your phone number and e-mail visible and in the right places. Present a call to action that encourages them to follow through.

Make your REALTOR® website a real estate research headquarters. Give your visitors ALL the info they need to know. You can bet buyers & sellers will get online to make an informed decision long before they take any definitive action with an agent. Why not be the one-stop-shop? Appeal to their every real estate need, want and desire. With the right marketing and advertising strategies, they will stay on your site longer and visit more often. That’s how you ring in the qualified sales. Cha-ching!

© Copyright 2008 Sonia Fratia