Offline Clients Versus Online Marketing
- Author David Preston
- Published July 27, 2008
- Word count 526
I have literally had "tons" of clients ask me, "Are offline clients better than online marketing? Which direction should I pursue?"
I always have the same answer for them. Offline clients are much better than online marketing for SOME people. Let me explain that line of thought.
Hopefully this will help clear a lot of confusion about offline marketing, consulting, and online marketing. Having been, and still involved heavily in both markets perhaps my point of view will influence the path you choose.
If you don't have a problem meeting with a business owner face to face, this maybe a very lucrative lesson for you! On the flip side of advice, it may be painful for some of you. Sorry about that!
As an offline consultant the payments are usually in the form of a check, and normally for a good amount of money. You almost never have a problem getting paid or collecting your money because they already have it budgeted into their business.
They are spending it now. They just can't tell you if it's actually effective, and that's where you come in. Even if you have just basic knowledge of how the internet works and can set up an autoresponder system, you can do this.
Regular "brick and mortar" businesses really have no clue about any of that. I have students that regularly clear $500 per month for a little ad copy and an autoresponder system. Plus they also generate up front money for the set up!
If you do it correctly it can be a real win, win situation for all involved. Through coupons and other incentives provided by the owners, you can drive solid "buyer" traffic through their front doors. Which is after all why they are in business in the first place.
It's not uncommon to pick up checks from $1,500 to $5,000 for one day of work. The difference is that you can "track" exactly how effective their advertising dollars are. Right now they spend it on everything from billboard ads, to phone book ads and even park bench ads. Most owners just spend it because they know they have to advertise. They don't track it but they should be.
Online marketing as a living is a horse of a different color. I will tell you point blank. If you don't know some joint venture "big brothers" or you haven't mastered the art of adwords it's going to be a long expensive learning curve. You can spend thousands online before you know it and still be no closer to real duplicatable profit.
The reason is simple. You're jumping into a professional world with a pen knife against some people who are armed with swords. That's why you need to either have a sword, or know someone who does. Otherwise, you could be chopped to pieces in short order. You are treating it like a passing hobby that "would be cool" if it makes money. (Against professionals who form corporations around it.)
In my studied opinion there is no competition in offline marketing, and they need the help. On the other hand, with internet marketing....you need to get serious or get out.
David Preston is a published author, speaker, success coach and highly sought after consultant. He currently represents clients in over seven industries. http://OfflineGoldmine.com
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Understanding ASINs: A Guide for Amazon Sellers and Vendors
- Strategies for Getting Invited to Amazon Vendor Central
- Accounting Systems in Sri Lanka: A Comprehensive Overview
- Comparing Amazon Vendor Central, Amazon Seller Central, and Hybrid Selling
- Why You Need Analytics for Your Amazon Business
- InsightLeap: Helping Amazon Vendors Achieve Greater Success
- Choosing The Right Customer Data Platform (CDP) for eCommerce
- The Future of Cryptocurrency in the Nigerian Financial Services System: A 2024 Perspective
- Driving Business Growth With Retail Returns as a DropShipper
- E-Commerce and AI: A Perfect Match - If Done Right
- Investing in Eternity: The Long-Term Value of Buying Diamonds
- Profit-Driven Strategies for Your Magento Eсommerce Website
- The Shift to Online Shopping: Exploring the Preferences Over Physical Stores
- Franchise Business: A Comprehensive Guide
- AI and Small Businesses in 2024
- AI Building Block for Delivering Exceptional Customer Experience
- Preserving Paradise: A Comprehensive Guide to Outdoor Furniture Maintenance by The Outmakers Furniture
- Digital Transformation in Healthcare: The Impact of Innovative Platforms and Marketplaces
- Choosing the perfect diary planner
- How do I increase sales on my Shopify store?
- Majestic Gang: Redefining Natural Luxury in the Hip-Hop Fashion Scene
- Avoiding Common Pitfalls: Tips for a Successful WordPress to Shopify Migration
- Revolutionizing Logistics with 3PLWOW: A Game-Changer in Supply Chain Management
- Elevating Fragrance: The Art of Perfume Boxes
- 11 Reasons Why WordPress Is Good For Affordable eCommerce Development
- What is a Professional Shopify Store Manager?
- The Ultimate Guide to Choosing the Perfect Custom Carton Box for Your Product
- International Freight Forwarding Companies - What Do They Do
- Simplify, Optimize, and Thrive: Why Your Shopify Store Needs Professional Management Services
- Types of Warehouses in China and How They Can Help an Ecommerce Business