One question I get asked a lot is which online marketing service should I use (or variations thereof):

"I use Constant Contact for my newsletter but want to start selling products via my website. Do I need 1ShoppingCart to do this?"

"Which is the best service to use for my newsletter - Constant Contact or Aweber?"

"I want to use an autoresponder service. Do I need 1ShoppingCart or Aweber?"

You get the idea!

This is something that many solopreneurs find a difficult decision to make; after all there are so many different choices and services available and the cost of each one varies a lot too!

So, which one to choose...

- Should you go with a service like Constant Contact that is purely for newsletter broadcasts and doesn't have an autoresponder or shopping cart feature?

- What about a service like Aweber for your newsletter broadcasts and also comes with autoresponders, but no shopping cart feature?

- Or should you just go with a service like 1ShoppingCart that has all the features you need but with a hefty price tag?

I sound like an episode of House Hunters don't I... (If you don't watch this program you won't know what I'm talking about!)

To help you decide the best service for you I have put together a list of the Pros and Cons of Constant Contact, Aweber, and 1ShoppingCart (although these are by no means the only services available!) I'm using these examples because they're the ones I get asked the most about, and I also know each of these services very well having used them all over the past few years.

Whichever service you want to use, before you decide...

Ask yourself these two crucial questions:

1. Decide what the long-term goals are for your business? (For example do you plan on just sending out a newsletter or do you want to sell information products via your website and have the ability to follow up with your customers via autoresponders?)

2. Check to see which of these services will meet your long-term goals?

From my own experience I can tell you that going a cheaper router can be a false economy and can lead to its own headaches as your business grows, so carefully consider all of your goals, and the options each service provides, before making your decision. What I'm sharing with you here is a quick overview of each of the three services I mentioned above and the benefit of my experience of each of these systems. Keep in mind when reading through this list, that this is only a very broad overview of each service; you'll need to refer to each one for specifics.

Constant Contact

Pros

* Has 100's of HTML templates for you to choose from

* Will automatically convert your HTML email into plain text format

* Has the ability to create as many different interest categories as you need

* Can schedule broadcasts ahead of time and to go out at a set time of day

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