* Your websites' exposures on search engines DON'T mean top rankings and web conversions - Some SEO firms guarantee that your sites will be included in search engines. It is so easy because when your site is indexed, it is included in search engines right away and you can see it there by some simple but useless keywords. No one will find you with that keywords or syntaxes. In addition, pay attention to for which search engines the SEO firms will be optimizing your site. It will be easier to get listed on some less-reputed search engines comparing to Google or Yahoo. On the other hand, distinguish between standard and sponsor listing. You must pay for sponsor listing but get less visitors and sales. So make sure you understand clearly what SEO firms are offering. A successful SEO campaign requires the acumen of site owners as well as a tight cooperation between site owners and optimizers. Before the campaign starts, they should discuss the price, the time for the campaign, keyword selection and the specific search engines for optimization....

* DO get familiar with SEO tools such as search engines, HTML, PageRank - Some site owners lean on the webmasters on every task related to their sites (e.g.: add a text link, change page title). In most cases, the site owners will play an important role in the success of SEO campaign by getting familiar with SEO tools like search engines, HTML, PageRank. Search engines and PageRank evaluation will help you search for competitors' sites, evaluate the keywords, check sites' link popularity (number of links to your sites) and link saturation (number of pages on your sites have been indexed). Besides, with HTML basic syntax, you can easily exchange links with other sites on your own and stop calling the webmasters all the time for modifying pages with links.

* DO start writing today - Site owners may be beginners in SEO but experts in their industries. And today, writing is a significant skill to do SEO. Start writing some articles about your business now and submit them with your backlinks (links to your website) to article directories to increase the popularity of your site. For instance, suppose you were a mother at home and managed an ecommerce site selling some strollers and baby accessories. That will be wonderful if your share your experiences in choosing and using the strollers with other mummies-to-be on some women forum and article directories. Not only are search engines notified but also some potential customers will be attracted to your site.

In this article, I've provided the site owners with some basic rules of behaviors to do SEO. They include but not limit to myths about Search Engines, SEO firms, importance of SEO tools and article writing skill. Learning them today to make friends with search engines and shove your competitors aside.

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