How often have you gone to a Web site then quickly scooted away because the page loaded slowly? Your distraction meter kicked in and impatience got the best of you? This seems to happen more and more as Internet surfers tend to lose their tolerance to wait, or they’ve found other diversions that steer them away from what they thought they wanted in the first place.

This means you’ve got to have a video or graphics and audio that will capture your visitors’ attention. NOW! But it’s not good enough to just grab them; you’ve got to have something to keep them there long enough that they realize what you have is something they can’t live without.

You need a P-O-W!

So that as your video begins the first words out of their mouth or the first visual they see must be something concise and compelling. You know, what’s it in it for them?

Do you know the "who" for your marketing

Since you have a target market, it’s best to market your video to that particular audience. Of course, others will navigate to your site and may even stay to view your video. Or maybe not! Those who stay will be interested in learning about your product or service. How you dress, your narrative, your language, how you present yourself in the video should all be geared to the audience you want to pull towards you, the niche you’ve identified for your service.

You can be a star

With a little bit of practice, this reminder and the "how not tos" outlined here will be enough incentive and encouragement for you to be the star of the show as you were really meant to be.

So now, stop by Konceptuality to sign up for "On the Bright Side," our new, soon-to-be-released ezine, and to learn about some of the new social media marketing techniques. (2008)

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