LINKS: The number of "referral" links you have (links to your site from other sites) is one of the factors considered when determining page ranking. Be aware however, link quality matters. Having people come to your site from cnn.com or ebay.com carries alot more weight than having them come from www.one-eyed-llamas.com. Of course, few of us can get links from CNN, ESPN or eBay, but there are other things you can do to mitigate this. One-way links (those that come to your site without a link to their site) are better than reciprical links (such as those provided by "link exchanges"). For the most part, reciprocal links are essentially worthless.

Submitting articles to high PR rated sites is one way to get the kind of links you want. Besides giving you one-way links, articles submission sites are a good way to generate free traffic to your site. And don't discount the effect of "classified ad" sites. Many of these sites allow you to post information about your particular product or service for free. As with articles sites, they give you both backlinks and traffic.

Another option you should consider is discussion forums. Whatever your business might me, it is almost guaranteed that there are forums devoted to that topic. Posting in these forums provides both backlinks and potential traffic to your site.

SITE MAP: A site map is nothing more than a page that provides a "road map" to all the other pages on your site. The spiders seem to like this (although there is some debate) because if provides an easy means for them to access all the other pages you have. This can be particularly effective if you have a content-rich site. You can go one step further and generate an XML sitemap on your site for Google or Yahoo. Will they increase your PR?? Hard to say. But as a very smart person (my wife) once told me, it can't hurt.

CONCLUSION: I can't guarantee you a PR7 ranking. No one can. Anyone who tells you otherwise is a fraud. There are those who will charge you $5000 or more to increase your rankings. Many of these use non-SEO techniques such as AdWords advertising, which is NOT SEO. Or they will have you use non-relevant keywords. Sure, if you include "one eyed llamas" in your content, you are sure to come up on page one of Google when someone searches for that. I wonder how often that happens? But if you use the simple techniques I have listed here, it will most certainly help your ranking. And it won't cost you a dime.

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