"What's in it for me?

Features will create the interest - benefits will create the sale.

Understand this - grasp this. There's a basic difference.

Then go and write your copy on your own web page describing how you personally benefited from the product. It will be easier to get it across to your audience and get them to see how they will benefit as well.

Remember that selling is about providing solutions for people. Because you are not going to have face to face contact with your viewers you are not going to know if they have any problems that require solutions. This makes it a little more difficult.

But you can make some presumptions. And that's where you can use the pre-sell period very effectively. If you know your product well you can address many presumed problems and present the solutions.

And another thing that will go down real well and create tremendous trust. Mention something that you didn't like.

Most people will appreciate your honesty. It will enhance your credibility. Anyway, no product is 100% perfect and your audience won't mind the odd negative thrown in among all the positives.

By the way - you can discuss the price. But the discussion should always be about value for money. Just because a product is expensive doesn't mean it is not worth it.

This depends on the product of course but you should be able to justify the value for money in some form or another.

Master the art of pre-selling and you will start making money as an affiliate.

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