Are you in the right business? - Part 3
by Polydoros Gavrilakis

If you have read the previous 2 parts, you will already know the first and very important steps you have to follow, in order to determine if you are in the right business.
The last thing you have to do is ensure the product will really deliver great value to your potential customers.
I know it may sound hard to do, but it's not!
In fact, there is one very simple way to do it, that will require no work on your part and will take up just 2-3 minutes of your time...
You may have bought and tested already the product, you may like it, you may already think it offers great value to customers...
You may really believe in it fully, but do others believe also? does the producer or provider of the product or service really believes in it like you do?
You can find out instantly, just by checking out if they offer a 100% money back guaranty for at least 30 days.
In other words, if the company or the producer of the product believes it is really everything they promise to be, they won't have any problem to let people try it without risk for some time!
Why?
Simply, because it will generate much more sales and most of the customers will not return it for a refund.
Why someone would not offer a money back guaranty?
If the product or service is not possible to be returned.
Here is a list of most of the products and services that cannot be returned due to the nature of the product:
- advertising services - tangible products that are consumed, like food - professional services, like those offered by accountants, doctors, lawyers...etc. - real estate - banking and investment products and services - any product that offers at least 1 year of guaranty that will perform as promised - with free service and free replacement if it doesn't, like for example electronics.
All of the above products offer somehow a guaranty that will perform as promised, except of advertising services, banking and investment products that have an acceptable risk, assumed only by the buyer.
Real estate was, is and always will be an investment of value, and for example, you never lose money buying a house...
Additionally, if your doctor or your accountant makes a mistake, you can take legal action against them and they will really be in trouble...
Electronics cost a lot of money to produce, and if you buy something and it doesn't work well, you can take it back to the store and get a new one free!
The rest of the products, tangible and mainly digital ones should always offer a MINIMUM of 30-days money back guaranty.
There is no excuse for not offering one.
And the most common excuse, used widely by m.l.m. companies, is that the commission pay out structure makes it impossible to issue refunds...
If the product they offered was not greatly overpriced and it was a quality one, they would not have to worry about refunds, but since they offer a worthless product for 4-10 times more than other similar businesses, most people would return it for a refund, especially since most opportunity seekers join those programs to earn money, after not making any money with it why would they keep a low quality and very expensive product?
Of course, they would not.
This is also the reason many people join new m.l.m. programs in the beginning, and then the number of members decreases, until finally the company is out of business...
But, I'll expose more of these unethical practices in the future...
Until then...
Stay tuned to Home Business Opportunity News!!
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Polydoros Gavrilakis is the Editor of Home Business Opportunity News, the ad-free newsletter that delivers ONLY the quality information you need to succeed with your home based business. Get Your FREE Lifetime subscription NOW to find out a secret, but simple and secure way he's using to earn $1000s per month online: http://www.HomeBizOppNewsletter.com