Article marketing is one Internet promotion method that has gained in popularity in the past. Prior to that there were questions as to how well article marketing really worked.

In this article were going to take a look at the top 9 benefits of article marketing and why you should make it part of your advertising mix.

Before I get to the 9 benefits I want to point out that article marketing means doing more with your articles than just writing. It really means more than just writing them and putting them on your website or blog as well. To get the biggest benefit out of article marketing you need to be submitting your articles where people can read them.

1. When you submit articles to the top article directories you have an excellent chance of getting visitors back to your website. The number one reason to do article marketing is to get traffic from your articles.

2. There are also search engine benefits that come from article marketing. For example, you can hyperlink keyword phrases in your resource box when you submit an article to an article directory. This builds keyword relevancy back to your site.

3. Article marketing helps brand you as an expert in your particular niche. You gain credibility and become known as someone who is at the top of their field.

4. It should include social bookmarking along with your blogging. The benefits of social bookmarking can include search engine bait as well as traffic from your various articles.

5. Marketing with articles can increase your sales. It gives you an opportunity to inform your customers on various topics which can lead to them coming to your website to learn more.

6. You can use the articles that you write to do email marketing for specific products you sell. Your resource box can lead to your splash page where you capture contact information for future follow-up

7. Have you ever considered writing an e-book? You probably do not have to if you already have a series of articles already written.

8. You would be amazed at how many people still subscribers to some of the original ezines they joined years ago. You can submit your articles directly to the ezine publishers who are always looking for fresh content.

9. You could become a guest blogger and write blog articles for other bloggers. Another thing you could do is find bloggers with similar content and trade blog articles with them for more exposure to your business.

This is 9 of the top ways article marketing can benefit your business. You might be able to come up with other favorites yourself! The bottom line is using article marketing to build your business is a smart thing to do for many different reasons.