Article marketing is a powerful way to promote your website or your business on the internet by providing valuable information surfers are searching for. If your article is good enough you can entice your reader to go through your resource bio and hopefully to click on your link to visit your website or your offer. Although you have to follow some rules to achieve the expected success. First, you have to write about a relevant subject that it's hot or solves a common problem. You need to know in your niche what is that hot topic. The process starts doing keyword research using paid resources or those free like Overture Keyword Suggestion Tool. Here you will see the millions of searches done to a certain keyword. When these keywords are typed on search boxes of search engines, indexed websites containing articles with those keywords will be displayed. And this is what leads traffic to websites with keyword-rich articles. Yes, the magic word is content that you can provide with relevant articles. Content is king. You can say that again. That is why writing articles is one of the most utilized Internet marketing media today. Internet surfers just can't get enough of information on various fields. Providing information through these articles is a surefire way to drive qualified traffic to your web site. Why is this so? Here are the benefits that writing articles can give your Internet business. 1. It's absolutely free Too good to be true? Yes it is good and it's free. All you need is your thoughts, your computer, and your hands. If you have those, nothing will stop you from typing words that will make you complete that article for your website. 2. Your website will be noticed in a short period of time Submit that article of yours to article directories that get the most web traffic and in no time your web site will be crawled by the search engines and hopefully you will get visitors clicking on your link on your resource bio. 3. Obtain back links automatically When you submit your articles to directories and your article is good enough, surely other websites will make use of your article too. With the copyright terms of your articles, the URL of your website will be intact and will subsequently direct more traffic to your website. 4. Improve your reputation As an Internet marketer, if you plainly display your products on your website, you will not gain much conversion rate. Conversion is when your traffic converts to sales. You have to show that you are knowledgeable on your field. And what better way to show that than by writing articles that will allow you some bragging rights, right? How about article distribution? This a key part in article marketing, as important as writing a good article itself. Check the resource box of this article to find more information.