Brochures are of the more popular materials used in today’s advertising and marketing strategies. Marketing brochures are a powerful tool to have in your arsenal. Here are the reasons why:

There are plenty of things that brochures can do. Here are some of the things that a marketing brochure can give you:

• Give your audience information about your product and services – having a brochure in hand can give your customers a better idea on what your product and services are capable of doing. You can explain and describe how your products work and how it can help your customers.

• Support materials in trade shows and conventions – posters are usually used in trade shows since it is the material that captures the attention of your customers easily. However, when the customer comes to your booth in search of information about your product, it is the brochure that you will give to them to seal the deal.

• It can help you spread news about your products, services and company – brochures are also a nice way to spread latest updates about what is happening in your industry. Recent developments and product upgrades are easily made known to the public by using brochures.

• Brochures can build and reinforce your company identity – any material that you use will be a direct reflection of your company’s identity. If it professionally done, then your company will gain an image of high professionalism and class. Also, the design, color and choices of colors will leave an imprint o how your company will be perceived.

• Educate prospective clients, current customers and even company employees – as I said earlier, with brochures, it is easier to disseminate information because of its size. It is neither too big nor is it too small for your information dissemination campaigns. You can include pictures and images if you want to and you can also include a fair amount of text.

What Goes in a Brochure? Here are some of the elements that are contained in a marketing brochure:

• Header – this is what grabs your audience’s attention. Be short and sweet. It must be readable and understandable enough for your audience to notice even after just a few seconds. • Products and services – these are the things that you are selling and the main stars of your brochure • Features, applications and benefits – why should they buy your products? Having different features and a large number of benefits will entice your audience to think that they really need your product. • How stuff works – for information purposes and to explain certain ideas to your customers • Markets, audiences and other uses – to suggest other possible markets and uses that your product is useful to. • Product specs – to know the exact design and make up of your product. This is intended to make your customers well informed. • Testimonials – to highlight product credibility and to prove that your stuff works • FAQ – to answer questions about the product • Call to action and contact information – to tell the customers where to go next and what to do next when ordering your services and products. • Mission statement or business philosophy – this is optional but can be included to reinforce company identity and name recall