Joining a new MLM company can be a very costly decision. You have to know the pro's and con's of a new company. One word that really gets people's juices flowing is the word "new". In network marketing, that word seems to rivet people's attention. Part of the attraction is the implied "fear of loss", because what is "new" today will not be new next month. That puts the pressure on to act now, or you may well be too late to make your fortune.

In MLM, another way of saying the same thing is "prelaunch". Anybody who advertises these words with an idea that sounds at all plausible and which has some nice bells and whistles is likely to attract some good attention. Are you interested? OK. But the problem is most businesses fail. When it's a new business, there isn't much chance of surviving 2 years. It is certainly under 20%, and maybe much lower. And in any event, new businesses have problems. You might totally dedicate yourself to a new business, but others won't. As soon as they get a jug with the label upside down, they'll figure these guys don't know what they're doing, and they'll quit. All businesses need some time to get their system working right. Nothing goes just like you planned it. If you get in before they've got problems ironed out, your people will get discouraged, and it will be hard to keep them. What is the solution? Wait. If you've found a really got opportunity, it will be an even better opportunity in 2 years, because it will have established more credibility and trust with stakeholders. Plus, the problems will have been found and fixed. So it's best to let the system get itself straight, rather than jumping on that "new" bandwagon.

It's important to really target the exact people who will build your network marketing business. You have a lot of markets to choose from. Pro mailers have learned the best ways to target the best prospects to mail to. And in that business, it is very, very expensive to make a mistake when you mail. These guys would tell you that the number 1 factor in their success isn't the mailing piece they send out - it is the names on the list they mail to. You'll probably think this is weird, but the top criteria to be able to predict whether a person will buy is, has this person bought the same thing before? I know that seems very counterintuitive, but it is the truth. Mail order pros only send their mailings to prospects who have already bought the exact same thing, or something very similar. Why does that work? Because you are dealing with someone who has raised their hand and identified themself as a person interested in exactly what you are selling. that means your very best prospects are NOT the general public. Your best prospects are those who have been in MLM before and are still looking for the opportunity that will give them the success they want.

A lot of people in MLM get mesmerized by the few who make the really big money. Some heavy hitters make 6 figure or even 7 figure incomes a month. In the ebook "Success In 10 Steps," Michael Dlouhy reveals how those guys really look at you! It's pretty interesting. You'll get crucial suggestions on how to find a sponsor & company that give you the best opportunity to build a stable business that will be profitable for a long time. In real estate, they say you make your money on the front end, by buying it right. Same is true in an MLM business. When you start from behind the 8-ball, you just don't have a chance for success. You'll find a lot of value in the ideas in this book.