Pens, mugs and key chains are perennially popular promotional items. However, as businesses both small and large—and the world in general—become more reliant on computers and technology, other forms of promotional items have increased in popularity.

The mouse mat is perhaps one of the most popular promotional items these days, mostly thanks to the enormous increase in the use of computers for business purposes. It’s rare to find even a small business that does not own at least one computer, and that means at least one mouse mat is required. The ubiquitous nature of the mouse mat is just one reason why they’re a great choice of promotional item.

Practicality There are plenty of other good reasons to use mouse mats. One of the most important is simply that it’s a very practical item. Practical items such as mouse mats, pens and coffee mugs are ideal promotional items because they get used often. The advertising message they display is seen with every use, so an item that is used several times every day is always a good choice of promotional item.

Advertising Visibility The mouse mat takes this concept of advertising visibility a step further than most promotional items, however. Few people put mouse mats away when not using them—and thanks to their large print area, the design you choose for your mouse mats is prominently displayed whether the mat is being used or not. This concept of print area is another reason why mouse mats are such a popular choice. Your average printed promotional pen has room for a few small lines of text, but the mouse mat can display the same text in a much larger size, and still leave room for your company logo, and any images you want to add, too.

Size Another advantage of mouse mats is their weight and thinness. They’re light, thin items that are easy and inexpensive to package and mail—ideal for inclusion in gift packages for conferences and other industry events, and suitable for direct response mailing too.

Variety Variety of choice is another great reason to choose mouse mats—they’re available in a wide range of colors and shapes, and you can even have your mouse mat created in a custom shape if you don’t find exactly the right one. You also have the option to choose from a range of multi-purpose mouse mats that are even more useful than the standard variety—some include integrated calculators or business card holders, while others are designed to double as greeting cards and CD holders, making them great for special purposes such as conferences and seminars.

Value for Money The inclusion of all of these important features in a single make the mouse mat excellent value for money. The price of these essential promotional items is the icing on the cake—most are available for under ₤1.00 each, and if your budget is really tight, you can even find some great mats for less than ₤0.50 per item.