We are all guilty of this, and we all need reminding at times. It is easy for us to get caught up with our businesses and constantly be on the lookout for more people to bring into our business, more people who can join and help us make the income we want. Even the desire to find people to teach us what we need to know without thinking of the value we could provide to them in return. This type of thinking will harm your business.

I've actually talked over this topic with many other successful marketers. The way they, and I, have created strong businesses is because we are willing to give. Instead of thinking about how other people will help you, or even worse asking them how they can help you, try asking them "How can I be a help to you?", or "What could I do to help you?".

Just for a second imagine someone asking you one of those questions. Doesn't this totally change the way you view them? But what if someone came up to you and said "I have this business I am trying to build, please take a look and let me know if you are interested or if you can help me." It doesn't sound so bad, right? The problem is that this is the first thing they are saying to you, and you really don't see much value in it for you... I mean you could be working with many other people who are actually in your business and not some other business. Plus, you know this person is only asking for their own benefit, that is not a good first impression.

So how do you create a great first impression? The best way is to start your relationship off with the other person by giving valuable information for nothing in return. Everyone has something they can share or some type of knowledge that will benefit others. Write or create a video to deliver this information to others. You can either write an article, a free report, or even a whole e-book. Let your site visitors download or read it, send it to your prospects and also your existing downline. By creating this first step you have something valuable to offer others and they will see value in working with you. Another tip is to even offer "Gurus" suggestions to improve parts of their marketing that you have noticed could help them. Nobody is an expert at everything, no matter how successful they are.

The other way is simply building a relationship. Ask questions about the person and how you can help them. Listen to what other people need. If you are able to find the answers to those questions for them or provide them what they need people will want to return the favor and it will come back to you many times over. Instead of chasing after people it can be much more profitable just being genuinely interested in other people and their personal success. This will attract other successful people to you as well as people seeking to learn.

Let's take a quick look at how this effects the way you view your prospects or potential customers. Every single time a purchase is made it is solving someone's problem. Problems are the reason people make a purchase in the first place, and solutions are what they purchase. Here are some examples. When a person buys food at a grocery store the problem food solves is hunger. When someone buys a movie ticket the problem that the movie solves is boredom, they want to be entertained. When someone buys a lotion they do it because they feel like their skin can be improved and that the product will help them do that. Take a look at anything that is sold and you will be able to locate an underlying problem that it solves for the customer.

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