You already know that you should get a promotional conference folder to everyone in your company. It is good to get them out to everyone as soon as possible so that they can be seen everywhere your employees goes. It gives you a great professional image along with positive branding opportunities, so you won't want to pass that up. However, you will also want to look outside of the company for places to pass out your folders – and one of the best there is are job fairs.

Even if you aren't particularity looking to hire, going to a job fair can help out your promotional efforts by seeing what all of your competitors are doing, as well as perhaps finding a few diamonds in the rough from the job seeker crowd. Make sure that you get quite a few promotional folders at hand – you'll see why this technique is so useful for your personal promotions in a moment.

If you get a promotional conference folder to as many job seekers as possible, chances are that many of them will not have their own organizational folders. Since they are actively on the job hunt, this increases your chances of being seen around many potential companies. If you're a B2B company, then this kind of promotion is gold. Plus, giving something so handy to job seekers will make them think favorably of you as well.

After all, the average job seeker might end up at many interviews over the hiring process. They will need something to keep track of all of their papers, resumes, notes, and schedules. By providing all of that functionality in one little folder, it works out rather well for the both of you. Every new interview they go to they will tote along your promotional conference folder. All sorts of people will see your logo and other advertising creatives, allowing you to passively promote yourself wherever the job seekers go. Besides, you never know who you might find at job fairs.

You usually want to go with plain conference folders for something like this. Just have something basic, with a branded notepad, pen, and possibly a calculator inside. Calender inserts also make for a very useful add on in a promotional conference folder. You might even want to include job seeking tips, notes, and resources inside the folder. As always, make sure that you get plenty of branding all over every item that you add into your job seeker kit.

Of course, if you don't want to go this route, there are plenty of other things you can use promotional conference folders for. Obviously all of your sales staff should have them, but make sure both they and your management are using them wherever they go. It will give you a great professional air along with keeping everyone nice and organized. For another creative promotional idea, if you are a company that gets lots of media attention, send out your press kits in your promotional conference folders. Chances are, the folders will get reused because reporters and interviewers have massive amounts of notes scattered around.