Being a successful real estate investor requires you to consistently find motivated seller. If you are not finding motivated sellers on a consistent basis then your business is going to dry up and disappear.

This is Part Two of Finding Motivated Sellers by Terry Wygal

Have you ever been tired of finding motivated sellers? Seems like you've done everything you can but you are not making any deal in return? Well, there are certain strategies that work better than others. Check out what works best for you!

How to Find Motivated Sellers in Real Quick and Easy Ways – Part 2

Marketing

The truth is that the only thing that really matters in this business is being able to find somebody to talk to who is eager and highly motivated. Indeed, the very first thing that you got to do is to find a seller and talk about marketing. With the market being what it is today, marketing is very important. When you already got seller/s, what comes next step is to talk about marketing to these people. You have to identify the market of what you’re going after. Who’s your target market? So for a wholesale property- what’s a good candidate? What makes a good house that’s a potential for a wholesale deal? The general rule of thumb of marketing is that you know most people won’t buy something until they’ve been exposed to the seller 5 or 6 times. They have to get to know you and they have to be comfortable with you. When you got this then everything will follow.

There are a few myths with regards to this one. First myth is that people make rational decisions. Buying houses predominantly by taking over their loans subject to the existing loans usually comes at a time of great emotion from the seller. They didn’t plan to get behind on payments. They didn’t plan to relocate. They didn’t plan to go through a divorce. A lot of different things take place. Bottom line, they’re making their decisions based on their emotions. Next myth, people will read everything you send to them. If you're sending out marketing pieces and some people send out four and five-page reports, the truth of the matter is they’re not going to read everything. What they want to hear, what they want to see are the highlights of how you’re going to help them and how you would be able to solve their problem. Third Myth: There might be a lot of people telling you that you grab the newspaper, sit down at your phone and start making what we call "cold calls". But you would not want rejections, right. What you want is direct response marketing where people are picking up the phone and calling you. If they’re picking up the phone and calling me up of my marketing pieces, then you got some kind of motivation there. It’s just a matter of how you can peel it back and then work the deal. Bottom line is that direct marketing works.

Determine the Three M’s: Market, Message, and Media

First M which is mentioned in the previous topics is the market. This means that you have to identify the market of what you’re going after. Who’s your target market? So for a wholesale property what’s a good candidate? What makes a good house that’s a potential for a wholesale deal? Questions like that. There are different factors that can make a house a good deal. And there are things that you need to consider when you’re looking at who it is you should be targeting. You also have to make sure that you let him/her know because historically speaking the seller pays for the title policy.

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