Next one is the message. You have to have the right message to the person. You will see a whole lot of marketing pieces that are out there in any number of courses. The most predominant ones are: "I buy houses", "We buy houses", so what? That’s basically what they’re saying. So what? Somebody’s in foreclosure. See the thing is you have to do to stand out amongst the rest, your message has to surpass and cut through all that clutter. It has to get through all that other junk mail. If your letter says, "We buy houses" just like everybody else does it isn’t going to matter. It isn’t going to cut through. It must grab the people's attention And when you know who it is that you're targeting, you need to have your message directed at them. Remember to match your message to the market.

The third is the media: How you deliver your message. How you get that message across to them. You have to think about several different ways to get through and to clutter through. So what are some of the ways you can get your message out to people? Flyers, postcards, bandit signs, doorknockers, door hangers, ads, magnetic signs and the letters. You can put flyers out. You can put ads on the paper. You can drop business cards wherever you go. You can put signs on your vehicle so these are all part of the media. You can also try phone calls, message on the radio and TV, billboards, word of mouth, referrals, etc. etc. There are other ways to get in front of the people as well. Your media, whatever you choose to impact them, remember to take massive action.

Driving for Dollars

One of the most effective ways to find wholesale deals is called "driving for dollars." That is, you simply drive around targeted neighborhoods to locate ideal properties and look for houses and areas that have a whole lot to choose from. It's important to know what is working in your area, since the investor's getting rid of a property has a large impact on the types of properties they look for in the first place. But when we say drive around, it doesn’t mean that you just have drive a neighborhood and you look at a house that has people living in it and you just guess that there’s something going on, you’re probably going to be wrong. Target the entire neighborhood as much as you can to find out all the possibilities and to increase your chances of getting people who are motivated. Remember to target the neighborhood where there’s a probability that there’s a lot of repairs that the homeowner’s association didn’t go nuts about. But you don’t want to go into a neighborhood where the whole neighborhood’s in distress. You want to go look around and look for signs of restoration going on, of rehabbing going on. But if you’re seeing other construction and rehabbing and stuff going on, don’t hesitate to jump in there. That’s what you’re looking for. So you go in, you drive around, you find those neighborhoods, you go back and you create postcards.

Postcards

There are different methods in finding truly motivated dealers. But for this part we will focus on the important role of postcards in finding motivated sellers. You may have seen posts that say "I buy houses" or "We buy houses", so what? That’s basically what they’re saying. Thing is you have to stick out amongst the rest, your message has to stand out and cut through all that clutter. It has to get through all the other junk mail. If your letter says, "We buy houses" just like everybody else does, it isn’t going to matter. It isn’t going to cut through. When using postcards to deliver your message or what it is that you want to say to your target, it must be huge enough to be noticed. It should have all kinds of headlines and things like that on there. Nowhere on there does it say, "We buy houses." It says, "We could sell your house in 48 hours or less". Or you can state it this way, "I can buy your house in 48 hours or less. Pay all cash. No closing costs." It will surely get somebody’s attention and they’ll be more interested to what you offer. So if you want to have something on there that’s real clear and it cuts through the clutter.

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