Letters

Sending out letters is a useful technique when you’ve located owners who are facing bankruptcy and/or foreclosure. The emphasis should be on helping the owner out of a bad situation. However it doesn’t end there, after you’ve sent the postcards and letters you’ve got to follow up, this is very important or you will end up losing a deal. Another thing is to make sure to personalize your letter so that it stands out from junk mail. Be unique to avoid the "bulk mail" look at all costs. Make sure that it stresses benefits to the homeowner-avoid stress, creates a win-win situation, etc. The rule of thumb is that you know what’s going to look like junk mail. You have to have what’s called a A pile list and an A pile list is something that you are going to open or you’re going to read. There’s a tendency that people will not bother to open a mail over a trash can. The best way to do that is to use an actual handwritten letter. But if you get your pre-foreclosure list from one of the resources out there, you’re probably not going to sit down and handwrite everyone of those letters so to avoid wasting money and time make certain to pursue those who are certified good hot lead.

Flyers

Using flyers is an essential part of your mass marketing strategy. You can have this in a number of ways. You can hire companies to do door-to-door flyer distributions and with this one you may check through the Yellow Pages. The cost can be low, depending on how many pieces you want to get distributed. You can have the price even lower by doing a joint mailing with local pizza or other restaurants. This may sound as an advantage to their part and as a favor to you. In many cases, they’ll be glad to join forces with you to get their costs down. The really beneficial part of this arrangement is that they’ll give you back the addresses of vacant houses. As you can see, such strategy will benefit both of you.

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