Be honest. Be strictly honest in every aspect of your business dealings. Don’t over hype your product. Tell it as it is. Say exactly what it will do. Explain how much better off your clients will be if they purchase from you. Whatever claims you make, be prepared to prove them to the clients satisfaction.

Don’t try to convince people that if they buy your product it will make them rich. Products don’t make people rich. Using the product to it’s best advantage could possibly make someone rich. It is up to the purchaser as to how much effort he or she puts into using it.

How can they contact you if they have a problem?

They will already have your website address. They will need an e-mail address as well. Make sure that it is printed on every piece of correspondence that you send out. Your office or home phone number is the biggest confidence booster that you can provide.. It proves that you are a real person who is genuinely interested in ensuring customer satisfaction.

Don’t worry about being hounded by phone calls day and night. Just say that they can call you on this number during normal office hours. Or whatever is more convenient. I don’t get more than a dozen phone calls a year, but the fact that they could call me if the need arose is what matters.

Think like a pencil.

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