Simple color-coding on the front of packaging helps parents to understand the choices they are making for themselves and their children. Net Mums insists on seeing the scheme adopted by all supermarkets and food manufacturers. Royal College of Physicians has opined that obesity and unhealthy eating are a serious threat to the health of citizens. It has sought front of pack labeling as a most necessary and practical element of such a strategy.

Campbell Soup Company, Dannon, Kraft Foods, Mars and PepsiCo have forged an alliance to establish first-ever voluntary guidelines for snacks and other eatables sold in schools that will provide healthier food choices for the nation’s children. These five food industry leaders have agreed to invest in product re-formulation and new product development in consultation with nutrition experts at the American Heart Association. They will ensure that foods offered for sale in schools before, during and after the school day have the required nutrient value. The guidelines will cover foods and snacks, desserts, side items sold throughout schools, including school vending machines, ala carte lines, school stores and snack carts.

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