Leads are the fuel an MLM network marketing business runs on. You cannot expect to be successful if you do not create, or borrow, a good MLM lead generation plan. Before the Internet, offline lead generation was the only real choice and it proved to be the cause of the end for many MLM businesses. Most people new to MLM and network marketing had no concept of lead generation as a science, or even an art. With the Internet, lead generation has actually gotten much easier; but simply due to ignorance on the part of most new MLM entrepreneurs and their recruiters, there is no matching growth in success rates. When approached properly, however, there are plenty of opportunities for forming quality leads and building a successful MLM business using the internet.

An MLM network marketing business is based on leads, but what IS a lead?

In its simplest form, a lead is a person who you can present your opportunity or product to. As you can imagine, there are good leads and poor leads. Anyone you hand a brochure to or show your website to is, to some extent a lead. You cannot discount any contact because, as any experienced network marketer can tell you, there is no telling when a chance, or even off-the-wall, contact may turn into a loyal customer or a powerful member of your downline.

However, in terms of effective use of time and resources, the hunt should be for good quality leads. These are people who have at least a passing interest in your particular product or MLM business opportunities in general.

The importance of good quality leads cannot be stressed enough, but where do these leads come from, and should you try for customers or business partners?

In an MLM network marketing business a person needs two types of leads in order to make a profit. They must first get leads on potential customers who are interested and wanting to buy the product. Second they must get leads on other people who are interested in being part of the MLM business itself. The leads for customers help to turn the initial profit while the leads for new business partners helps build the residual income that make MLM's a great business. If a person fails to get both types of leads they will not be able to build the MLM business they desire.

This does not mean, however, that it is wrong to concentrate on one type of lead from time to time. If, for example, I have a lot of product being sold to my customers, it may be time for me to concentrate on building my downline. In fact, the size of my income from personal sales could even be a recruiting tool when talking to potential business partners. On a slightly different note, in many MLM network marketing businesses, one of the best pools of potential downline members is found within your group of satisfied customers. Wherever we find them however, in this world of the Internet, we cannot ignore offline leads.

Offline MLM leads are usually obtained in one of three ways.

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