However, they do have a point. With one third of Americans going online to search for product or service information, there is a huge market and big money to go for. They also know that no matter how well they train their prodigies, few will be able to match those first naturally talented self-made salesmen. They know from experience that an email marketing newsletter results in optimum performance only when it is done in an effective manner, and if the correct methodology is adopted.

Make no mistake, email marketing is a great advertising tool, but not when it is embedded with junk. Today there is too much junk mailing. It has made Newsletter Marketing increasingly unreliable. At times I find it painful to follow the campaigns of those marketers that seem to have missed the point and they must themselves find their lists evaporating as fast as they create them.

To avoid the many pitfalls is hard for most of us. So how do you write an effective email newsletter to a list of new targeted leads and existing customers?

The trick is to provide customers with genuinely up-to-date information regarding events, new products/service launches, important changes in their niche, changes in company websites which lead in that industry/niche, new names that have joined the industry, new trends in the business/product area etc. The aim of each email, in newsletter marketing is simply customer 'finding and binding'. Once you have found them you give them information of genuine value, establish you authority and expertise, and only then make a sales pitch once you have pre-sold yourself and your product.

The result, can be both very financially rewarding, and also personally satisfying!

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