Remember, scam means "by a fraudulent or deceptive act." Just because the business owner doesn't make the money they or the company thought they would make, either by their own fault, the company's fault, or some combination of the two, this is not a scam. It's not fraud. It's bad business practice, maybe, a bad business model, maybe, bad luck, maybe, but it's not fraud.

I'm not implying that there are not real scams out there, there certainly are. There are those phony envelope stuffing schemes, chain letters, pyramid schemes, and perhaps the most successful one of all, that inheritance that suddenly has become yours from some rich philanthropist in Nigeria who has passed away and somehow their attorney or a family member has found you and wants to give you a large sum of money, yada yada yada. Now, pay attention class, those are scams. Remember, "by fraudulent means?"

So why is The Berry Tree being accused of being a scam? Several reasons. They charge a membership fee to join, we've already addressed that point. It takes time to make money and the bonus pools are small. The Berry Tree is not intended to be a get rich quick scheme. It is a compensation plan based upon growing and developing a deep and stable downline. The idea is not just to build numbers, but to build quality, distributors capable of reproducing themselves and duplicating the process downward. It takes time to accomplish this.

Sure, this will pay less in the beginning, but over time, this process will produce significant long term passive residual income. The small bonus pools do not indicate a problem either, but quite the opposite. The company is entering a phase where more people are qualifying for those bonuses, which of course will deplete them somewhat. However, those same people are sponsoring new members and growing the business, which will in turn increase the bonus pools, over time. This perceived problem is in reality evidence of growth and stability.

To further solidify the legitimacy of this company they have applied for a U.S. Patent for their compensation and profit sharing plans. Would a company that is nothing more than a scam do such a thing? This Fall there will be a network televisioin spot about The Berry Tree on CNBC, Eye on America with Diane Sawyer. One would think that a company that intends to defraud people and rip them off would be taking measures to stay out of the limelight, rather than seek to be in it. Another thing this company does that lends credibility is to allow people to "test drive" the business, if you will, for a full month at no charge. Their btstartfree program gives prospective distributors a chance to use all the websites, all the training tools, everything and will even send them product samples to them to try, all they pay is the shipping cost. My suggestion to anyone wanting to know if this business is legitimate, go to their btstartfree.com site and check them out for yourself.

In summary, a scam is a fraudulent or deceptive act or operation, an attempt to make money by fraudulent means. It implies intent. Before slinging the word scam at this or any other MLM company, it would best to be sure of your facts. Poorly run companies, bad business models, people not making money due to their failure or their company's, are not scams. They are problems for sure, but they're not scams. Membership and franchise fees are not scams. Businesses fail, people fail, this is a fact of life. This does not make the company a scam. MLM is a solid business model and The Berry Tree is one of the best this author has ever seen.

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