The PIMS study showed a direct link between market share and the amount of marketing businesses do. Companies that are more visible than the industry norm sell more during the years following a recession. Those that advertise below the norm sell less after a recession. The PIMS study showed: Aggressive marketers achieved an average 0.2 point gain in the recovery period. Budget-cutters lost an average of 1.0 point in market share. Overall, the aggressive marketers outperformed the average of all businesses by almost 250%. The slow economy has created a situation where spending is slow. You have inventory to sell and this situation strikes fear into business owners. Stay the course with your marketing with consistency to a targeted audience. Direct mail marketing is a cost effective way to stay in touch and achieve steady, calculated, and long-term growth. You may have the urge to pull back on your marketing efforts but this will cause difficulty to regain your customer base later. As a smart business owner continue marketing and you will make yourself/company valuable and less forgettable. Page 2 of 2 :: First | Last :: Prev | 1 2 | Next

Toni Grundstrom is a freelance writer with emphasis in the Marketing field. With 17 years of experience I provide valuable content in all aspects of Marketing. Generate consistent and creative direct mail marketing campaigns with postcards from MyPostcardCompany.com. This article may be distributed freely on your website, as long as this entire article, including links and this resource box, are unchanged. Article Source: http://www.ArticleBiz.com

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