If you think people get enough calendars around the holidays, think again. People do not get enough calendars at the holidays! Especially smaller calendars that can be used at work or in a purse or car. Need more convincing to add calendar printing to your marketing plan? Here are six reasons you should use promotional calendars.

1. It is a low-cost marketing tool. When you think about how many times people are going to look at your name and your logo (at least once a day, if not more), promotional calendars are one of the most high-quality low-cost marketing tools you can use. If people look at your calendar at work, twice per day, 250 days per year and your calendars cost $5 each to print, that would boil down to a penny per look!

2. People start to look forward to them. My parents own a dry cleaning business and my father has bought promotional Norman Rockwell portrait calendars every year for the past 18 years and in the past few years, long-time customers have started asking about the calendars in October! The customers love the calendars and look forward to getting them each year. This builds loyalty between customers and my parents’ dry cleaning business. Studies have shown that 85% of promotional calendar users do business regularly with the company that supplied the calendar.

3. You know who gets it and when. You can control the distribution of your calendars. You can hand them out personally or mail them, knowing that each person is going to receive his calendar. If you are using the calendar as a gift, you will know exactly how many to order because you know how many customers you have. (Of course you’ll want to order more for any new customers.)

4. Customers see them as gifts, not advertisements. Because customers use calendars and need them, they do not see them as a blatant form of advertising. Customers are willing to accept promotional calendars because they are of use to the customer.

5. Calendars offer customers variety all year long. You can select whatever theme you would like, or more importantly, a theme you think your customers would like, and get a variety of photos on that theme. You can also choose from a variety of styles, like desk calendars, wall calendars, wallet-size calendars or day planners to give your customers something a little different.

6. Calendars gain value. As the year goes on, the busier people’s lives get. This means more jotting of notes on calendars to remember dates, birthdays and important appointments. Some calendars are even used as a kind of phone book to jot down new telephone numbers. People are known to be lost without their calendars, and if they are using your calendar, they will feel thankful that you gave it to them, which will improve your business relationship even more.