Most people in business are being taught to buy leads and cold calling. The things people hate the most is death, taxes, car shopping, public speaking and now you can throw in cold calling. It is a long hard road and nobody likes it. No wonder 95 of the people who start their own home business do not make any money at all. Why is this happening in the greatest business model in the business world today?

Well there are a few reasons actually.

Nobody likes buying leads and cold calling. Calling a total stranger and giving them some pitch, nobody likes that. Been there done that it is horrible and brutal. Very few people can do that and succeed.

Cold calling is a long hard road most people will not choose. Most companies tell you to buy tons of leads and cold call them. Some people shy away from this business because they think this is the only way to work network marketing.

The other way you can market your business is actual marketing, imagine that what a concept. First of all it is ironic that the most network marketing companies do not teach marketing at all.

I have been with a few and they all say go out talk to tons of people by either buying leads, just plain cold calling, the 3 foot rule and everyone who is breathing is a prospect.

I have learned that most people who are breathing do not qualify as a business associate of any kind. You have people who have never owned a business before and they have never done any marketing at all of any kind.

Basically most companies send people out their among wolves and the last on standing might make some money. What an incredible injustice for such a great industry.

Then those people tell everyone they know not to get involved because it did not work for them and so on and so on. So now you have thousands of people who have been told not to get involved in the greatest business model ever in human history.

So I sat around and had to figure out why is this happening. For one thing most companies have great products but they leave the marketing up to you. You can't leave the marketing up to people who have not done any marketing at all. And maybe that is why a lot of these companies go out of business.

So what is the answer to all of this. Well you will probably have to go out and study marketing on your own like I had to do to figure it all out. It is well worth the time and effort.

If you are like me you want an endless source of leads without have to pay big bucks. I found a way to do just that without cold calling. Let's face it no one wants to cold call it is very uncomfortable for both people.

And besides when you cold call it feels like your bothering someone with a sales pitch. If you are doing your marketing right you do not need a sales pitch.

Well I could ramble on endlessly, but you get the point.